- Look at St. Clair Colleges website. In relation to visuals, what would you propose to St. Clair College to improve/enhance this new website to effectively market to potential incoming local domestic students. Please provide three (3) recommendations and justify your answer with detailed reasoning. (9 Marks)
Recommendations for St. Clair College’s Website
Making the homepage with the picture slideshow:
St. Clair College’s website just displays one image. It is preferable to have a slideshow with many moving pictures. In this manner, we can showcase various aspects of college life, such as the layout of courses, extracurricular activities, and alumni achievements. More visually appealing than words, moving images enable prospective students to see themselves attending St. Clair.
Reason of doing this:
When a place has pictures instead of just words, people understand it much more quickly. They could feel inclined to participate as they can sense what it’s like to be there.
2nd recommendation
Adding a Mood board for this section will be easier to find anything for the domestic students:
Too much focus on text on the present homepage can make it less visually appealing and overpowering. A collage of pictures depicting various aspects of college life in the style of a “mood board” would be more visually appealing and educational.
3rd Recommendation:
Adding Real stories of the students:
Rather than only discussing the events, at the bottom st Clair should showcase the thoughts of previous students. they may include images or videos of former students discussing the benefits of attending St. Clair, such as how it improved their career prospects.
This will create trust for the students and why will help them to make the decision why they should select any program from the St. Clair college.