For question #2, please outline in detail how your new post addressed the three main objectives asdiscussed in class. Please outline in detail for each. (9 Marks)
- Find What They Need:
- Understand It:
- Use It to Fulfill Their Purpose:
Find What They Need: This revised post commences with an appealing and descriptive heading; thus, bringing out the brand of what the reader is just about to come across. It is presented in a way that key information pops out first and is to the upper and left of the reader, following an ‘F’ pattern whereby readers tend to scan across a webpage. The subheadings”Discover Beauty and Affordability,” “Our Exclusive Collection,” and “Quality That Lasts” are signposts that lead one to find the subsections of the post easily.
Understand It: The language in the entire post is straightforward, without any professional terms, such that any of the readers even a person who has never known what Oxidised jewelry will be in a position to understand what it’s talking about. When it says that the jewelry is “oxidized, with an antique feel,” at the same time commenting that the pieces are “handcrafted by artisans,” it says so much more than the few words themselves. This ensures that readers understand the unique value proposition and the heritage behind the jewelry.
Use It to Fulfill Their Purpose: Last from the part, “Join our VintageGlame Community,” is the evident call for the reader to involve themselves with the brand in using or fulfilling the purpose of their need for styling ideas. It demonstrates practically how VintageGlame can come in handy in the daily life of the user and suggests where the jewelry can be used. The post adds up to its intent of giving fashion advice, offering the readers clear advice through the step-by-step process it uses in giving guidelines on how to match jewelry with outfits for different occasions.