5. Now you are going to apply what you have learned in class. As per the class discussion, please provide me with three different headlines for the story (article in Question #4) and outline your reasoning(s) and explanation for each. Please ensure you base your answer on the different elements of headlines we spoke about in class. Please go into detail for each. (12 Marks)
Headline 1: “Don’t Be The Last To Know: 19 Essential Street Smarts That Could Save Your Day”
Reasoning and Explanation:
The first few words of the heading, “Don’t Be The Last To Know,” look like some soft warning. It’s as if whatever everybody knows, and whatever you don’t, is some secret that one knows not of, giving you a little jab to set you at pace.
That is the case whereby when your friends are all talking about this new movie, and you have not watched it, you feel the need to watch it so you can be in the conversation. That kind of almost forces one to click and read on. When it claims “19 Essential Street Smarts,” it’s doing double duty. First, it’s giving a number so one knows how many tips they will get. People like to have an idea of what to expect; most importantly, it makes something feel like it is in control and can be easily understood. Second, by calling these “essential,” it points out that these are not just tips but really important ones that you should consider seriously and not miss.
The last bit, “That Could Save Your Day,” seems very practical. It is not about being smart; it makes the day better or easier. One could tell such a thing and say, “Hey, if you know these things, you could probably avoid the problem or handle the tough situation.” And who wouldn’t want that?
These little promises of improving your daily life pull you in and make you want to find out more.
Headline 2: “Unlock Essential Street Smarts: 19 Must-Know Tips For Safer City Navigation” Reasoning and Explanation: “Unlock Essential Street Smarts” would imply a kind of secret knowledge that one may obtain. The word “unlock” is very exciting and seems to bring something hidden forth or it could be of some real worth, much like finding a key to a treasure chest. It makes you feel that some special knowledge will be dished out. When you say “19 Must-Know Tips,” it’s almost as if a friend who knows more about cities than you has decided to pass on to you only the absolute best advice they have to tell. And the “must know” really hammers it home; this is not just nice-to-have information—it’s information you must know. And since there are 19 of them, you’re getting much value in one go.
“For Safer City Navigation” works so powerfully because it gives a clear impression of what it’s going to contribute to safer city navigation. It’s confusing. That’s the part that promises if the tips are read, he will live in a more “perfect” city. For anyone who walks around a city, that is a very tempting offer, whether new in town or having lived there for years.
Headline 3: “Navigate City Life With Confidence: 19 Insider Tips for Street Savvy” Reasoning and Explanation:
“Navigate City Life With Confidence” might be a picture of you walking along the city streets, not afraid of anything, as you know what to do. There is one thing that everyone would find interesting: confidence. This headline tells a person, “Read this, and you will get more confidence.” That is a powerful draw: it strikes a chord with anything anybody would like. The term “Insider Tips” has a cool factor to it. You’re being let into a club where everyone knows things that outsiders don’t. It makes the tips sound exclusive and special, as if you’re getting advice others don’t have. “Street Savvy” means to be smart but in a practical way. It isn’t this highfalutin book bright; it is being able to handle things that come up in real life. Just using this headline alone shows the reader they are about to become more practised at handling everyday situations. It is an attractive idea to anybody who wants to be “streetwise.”